European Fashion & Footwear Retailer
Supplier-feed-driven catalog automation for a European fashion retailer — a resilient, queue-based ERP pipeline keeping a multi-store catalog and multi-location inventory accurate.
Context.
Products, pricing, images, and stock were all owned upstream in a Directo ERP, with inventory split across a web warehouse and physical stores. Manual maintenance was untenable.
The build.
- A queue-based ERP/supplier-feed import engine: a cron fetches the feed into a custom queue table, then processes it in small batches — decoupling slow ERP fetches from Magento writes.
- Dedicated processors for products, configurables, categories, inventory, and sales, with auto-creation of attributes and configurable mapping.
- Multi-location inventory sync mapping ERP stock locations (web + physical stores) to per-location quantities.
- Bidirectional flow: order export back to the ERP plus scheduled status updates.
- A six-module category-merchandising suite, BNPL payments, and admin activity audit logging.
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